Beyond the Multiplex

Audiences for Specialised Film in English Regions

This website allows data from ‘Beyond the Multiplex: audiences for specialised film in English regions’ (BtM) to be searched, explored, and visualised in various ways (see About the Project). For example, it provides a way to examine how film audiences form around specialised and mainstream film, how people’s personal film journeys are shaped, and the geographies of film exhibition provision within each of the four English regions. It also shows how mixed-methods research can be used to develop meaningful theory in film and audience studies from an empirical base.

For students embarking on research projects and their teachers, supervisors, and/or mentors, the separate research datasets provide useful resources for working through data on a topic of interest and can each be used in secondary research.

Using this site

This website provides datasets, search tools, and data visualisations for researchers, people working in film exhibition and film audience development, as well as students and teachers. For detailed guidance see the webpage on ‘How to use the search and data visualisation tools’ and the ‘tutorial videos’.

The Search tool enable the research data to be examined and explored, the Ontology provides detail on specific concepts within the data, while the various Data visualisations provide useful insights into various aspects of how film features within people’s lives, and the processes through which film audiences form.

The datasets

The individual datasets underpinning the Ontology, Search, and Data visualisation tools can be downloaded from the University of Glasgow Enlighten data repository, and may be used in secondary research under a creative commons attribution 4.0 license (CC_BY_4.0).

  • 200 in-depth interviews with film audience members in each region explore people’s personal film journeys and how film features within people’s lives, including their relationship with films and film taste, venues, digital platforms, and the meanings they take away from watching different types of film.
  • A three-wave survey captures patterns of film watching across the four English regions, including demographics, film taste, film watching frequency, collective film watching and film watching venues and media.
  • 16 film-elicitation groups examine the narratives and thematic components of specialised films to better understand the interpretative resources audiences bring to watching film.
  • An analysis of 114 key film policy and industry documents identifies policy and industry trends around specialised films.
  • 27 semi-structured interviews with film industry and policy experts examine challenges and concerns of people working within the the policy and industry landscape of specialised film exhibition, distribution and investment.