News & Events

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Film Audience Movements and Migrations: Across Borders and Screens – Sept 2020

7-9 September 2020 – Oxford Brookes University

We’ll be presenting at this international conference in September – “The aim of this international conference is to identify the dynamics of audiences, not purely in terms of their preferred film texts, but also with regard to the context of their movie-viewing habits and experiences.”

Full details here.

EASST/4S, Prague – Aug 2020

Locating and Timing Matters: Significance and Agency of STS in Emerging Worlds –

A talk on Beyond the Multiplex and our use of Emerald’s Open Access publishing platform. Video coming soon. 

This Way Up 2019

Once again we were very excited to present at This Way Up, this year at Broadway Cinema in Nottingham.

In our session we be looked in-detail at audience journeys into non-mainstream film.

You can download our presentation here.

Europa Cinema Network Conference 2019

We were in Lisbon in November 2019 to present Beyond the Multiplex research findings at the Europa Cinema Network Conference. We presented an audience perspective on the panel – How Can Cinemas and Streaming Platforms Co-Exist?

For more information on the conference there is a really good summary of the sessions on the Europa blog.

You can also download our presentation here.

Data Modelling in the Humanities


The AHRC-funded project, Beyond the Multiplex: Audiences for Specialised Film in English Regions, and The Digital Humanities Institute invite papers for a methodology workshop on the topic Data Modelling in the Humanities to be held at the University of Sheffield on Friday 29th November 2019.

The aim of this workshop is to explore new approaches to structuring, organising and analysing Humanities data in order to better represent the subject domain in question, and leverage new forms of inquiry.

A data model is an abstract representation of a knowledge domain, such as film, nineteenth-century crime and justice, or the lineages and networks of monastic orders. Data models can use a variety of approaches to describing, structuring and storing data such as ontologies, UML, relational databases, graph databases, RDF/triplestores, XML schemas etc. Data models also determine what types of data analysis are possible, in terms of querying, visualisation, and natural language understanding.  They might be used in research concerned with, for example, historical inquiry, scholarly editing, prosopography, discourse analysis, manuscript studies, or virtual reconstruction.

This is a fact-finding workshop, to discover what work is currently being undertaken in the Digital Humanities, and share insights and best practice. Practitioners working on projects or in research areas that use approaches more complex or experimental than conventional relational databases or TEI XML are particularly encouraged (although the former are not to be discouraged!)

UK and EU travel costs will be reimbursed.

Interested speakers are invited to submit an abstract (maximum 800 words) for a presentation lasting 20 minutes by 20th October 2019 to

Speakers will be expected to contribute their paper to an online edited volume called Data Modelling in the Humanities, to be published by The Digital Humanities Institute (see

The International Association for Media and Communication Research (IAMCR) Madrid 2019: Audiences: rethinking audience research, 7-11 July 2019

We will be presenting BtM in the Audiences section at IAMCR 2019 in Madrid. The paper is titled: “Using a computational ontology and mixed-methods in conceptualising film audiences”. The full conference programme is here.

Diagonale 2019 Film Meeting – Graz, Austria, 20th March 2019

We were kindly invited to Graz to present the Beyond the Multiplex research at the 2019 Diagonale Film Meeting.

You can download the presentation here.

This Way Up 2018 | FACT, Liverpool, 5th – 6th December 2018 

We presented two sessions at This Way Up 2018,

Film elicitation – This interactive session involved a condensed version of a focus group, before a discussion of some of the key findings of and reflections on the groups that have already taken place.

Beyond the multiplex: a new approach to audience research –  This session provided an introduction to the project and new research approach, presenting initial findings, followed by Q&A and discussion about the approach and findings to date. Download the session presentation here – This Way Up Presentation 2018

Digital Humanities Congress | University of Sheffield, 6th – 8th September 2018

We presented the paper “Using a data ontology to understand the relational dynamics of film audiences” at the 2018 Digital Humanities Congress at the University of Sheffield. The Digital Humanities Congress is a conference held in Sheffield every two years. Its purpose is to promote the sharing of knowledge, ideas and techniques within the digital humanities. See the full programme here.

Friday 27 April 2018 – BECTU Freelancers’ Fair 2018
Seminar 7: Choice and Diversity in Film
Working with film producer James Barrat we organised a panel at the 2018 BECTU Freelancers’ Fair to discuss the opportunities to create more choice and diversity in film exhibition. Our speakers included Jemma Buckley, Independent Cinema Office, Jaq Chell, Cinema for All, and Toki Allison, Film Hub Wales.

October 2017 – Press Release
Press Release: Major national film audience research project launched
Images: Beyond the Multiplex launch at Showroom Cinema, Sheffield – Photographs Mark Harvey

14 September 2017 – Audience Research Symposium: Innovative methods of researching audiences
University of Leeds, School of Performance and Cultural Industries
We presented our first paper at the Audience Research Symposium at University of Leeds on 14th September 2017.
The paper discussed the development of the innovative methodology of Beyond the Multiplex to address the research question of how audiences engage with and form in different ways around specialised film in the English regions.
Further details here.

Launch: Beyond the Multiplex: Audiences for Specialised Film in English Regions
11.15 am – 3.00 pm on Wednesday September 27th 2017
Showroom Cinema, Sheffield

This event introduced the project and included a discussion about the opportunities and challenges in developing audiences within a rich and diverse film culture. It outlined how the specialised film sector can get involved in the project and how stakeholders can access research and events during the lifetime of the project.

Launch Programme (pdf)

Project Presentation (pdf)

Launch Report (pdf) A short report which captures the insights from the day.

All photographs: Mark Harvey


October 2018 Newsletter

October 2017 Newsletter