The heat map below is generated by selecting data variables from the Rows and Columns dropdown menus. It allows any two aspects of the research data to be compared.
For example, to examine how film genre preference relates to different age groups in each region, enter ‘Age Range’ in the Rows field and ‘Region’ in the Columns field.
Hovering over a coloured cell in the chart will reveal the number of survey responses at that specific intersection of fields. To the right of the chart the legend provides a breakdown of how many respondents are represented by each colour. Not all colours and values that appear in the legend will be represented in every chart.