The heat map below is generated by the data selected in the two down menus below. It allows any two aspects of the research to be compared. For example, to examine how film genre preference relates to different age groups in each region enter ‘Age Range’ in the Rows field, ‘Region’ in the Columns field, and ‘Favourite genres’ in the Maps field.
Hovering over any cell in the charts below will reveal the number of survey responses at that specific intersection of fields. To the right of the charts the key/legend provides a breakdown of how many respondents are represented by each colour and hue.