How do people choose what to watch at the cinema?

This visualisation shows what the Project’s survey respondents felt was important when choosing which films to watch at the cinema in 2017-18. It also displays interview quotes about the topic.

The panel on the right displays a demographic breakdown of the currently displayed respondents. Clicking on any chart will filter the respondents by that criteria. For example, in the age chart, clicking on ’18-24′ will filter responses to only those of respondents within that age range. More than one chart may be used at the same time to further filter respondents.