What influences people in choosing what to watch at the cinema?

This visualisation shows what influenced survey respondents’ in their choice of film to watch at the cinema in 2017-18. It also displays interview quotes about the topic.

The white panel on the right displays a demographic breakdown of the currently displayed respondents. Clicking on any chart will filter the respondents by that criteria. For example, in the age chart, clicking on ’18-24′ will filter responses to only those of respondents within that age range. More than one chart may be used at the same time to further filter respondents.