The data visualisation and search tools on this website provide a way to address several questions. The examples below demonstrate how they can be used to address various frequently asked questions:

Film-watching choices

  • Where do people choose to watch films?
    This visualisation looks holistically across the data to provide a set of bar charts and quotes. The bar charts show how many people have watched films in each of five venue types. A refinement panel on the right enables the results to be limited to specific subsets, e.g., to show only data from a specific age group or English region. The quotes provide insights into the choices people make on where to watch films, showing a subset of responses based on the refinement panel settings.
  • What influences people in choosing what to watch at the cinema?
    This visualisation looks at what people stated they felt to be important when choosing which films to watch at the cinema, ranging from the genre or type of film through to which other people they go to the cinema with. The refinement panel can be used to examine subsets, for example, clicking on ’25-34′ in the age group chart will filter the results shown to only respondents within that age range. Overall, the charts show that there are various reasons for people to choose particular films at the cinema, including things like having previously seen a trailer for the film, or word-of-mouth discussion of the particular film, e.g recommendations from friends.
  • What attracts people to particular cinemas venues?
  • What types of film do people prefer in each region?
    This visualisation involves using the Survey analysis tool to look at how the types of film people prefer compares across English regions. TIt can be generated by selecting Favourite types of film in the ‘Rows’ field and Region in the ‘Columns’ field. What it shows is that there is some variance between regions, for example ‘British’ films are slightly less popular in the North West than elsewhere. However, such variances are minimal and film types tend to be preferred in equal measure across the country.
  • How do people’s film genre preferences compare between age groups in each region?
    This visualisation involves using the Advanced survey analysis tool to look at how people’s favourite genres differs (or remains the same) across different age groups, and how that differs across the for English regions. have Age group in the ‘Rows’ field, Favourite genres in the ‘Columns’ field, and Region in the ‘Maps’ field. What it shows is that there are some differences (albeit minimal) in the film genre preferences of people in different age groups and regions. For example, ‘Comedy’ films tend to be preferred by people aged 55+ more than any other age group, with this being more pronounced in the South West than in any other region.

How film features within people’s everyday lives

  • How do people watch films in the UK?
  • Who do people talk to about the films they watch?
  • How do people comprehend and interpret films?
  • How are people introduced to particular genres and types of film, and how do their relationships with film change over their lives?
    This visualisation draws primarily on audience member interviews to look at how people are introduced to different film genres and types of film, and how their relationship with film changes over the course of their life. Relevant concepts from the ontology are shown below each quote and can be clicked on to explore other data across the project grouped under the same concept. The data visualisation is best seen at the individual level, providing rich qualitative insights into individual’s personal lives, see Noah, for example, a 25-34 year-old from the North West who explained that his “…mum and dad used to like action films and I used to watch horror films even at an early age, so my brother would rent a horror film every now and again like… I think I remember one specifically…”. Having been introduced to action and horror films by his family, and watching with them as a child, Noah explains that as an adult he “…like[s] being amongst other people in cinema,,,watching films with other people…sharing the experience with someone else and seeing people’s reaction to the film“. From the data visualisation, the full transcript can be accessed via a link at the top right of the screen to see the quotes in their full context.

    What that data visualisation shows is that introductions to film differ from person to person, as does their personal relationship with film. Although people are often introduced to film by parents, grandparents, or other people with linked lives, being introduced to genres and types of film can be encountered at anytime in a person’s life. Moving out of home to a new place, to study at university of start career for example (often in early adulthood) provides an opportunity for self-discovery and brings new friends and colleagues into a person’s life who can introduce them to films. Changes and transitions in a person’s life can also change a person’s relationship with film, for example Euphemia watched more film at home when she was diagnosed with cancer, noting that: “…you don’t want to sit there and think about it all the time…watching a film just for an hour or two takes your mind off [it]“.

Film audiences in the UK

  • What types of film audiences are there, and how are they configured?
  • How does film programming feature in audience development?

The geographies of UK film exhibition provision

  • https://www.dhi.ac.uk/btm-reactui/view/mapHow does film programming feature in audience development?
  • How does the provision of film exhibition compare for specialised film between the four English regions?
    This visualisations uses the existing Mapping Independent film exhibition visualisation with ‘ICO Cinema list’ as the only stack selected on the map (see How to use the search and data visualisation tools) to show the geographic distribution of UK independent cinema venues. What it shows is that provision is more concentrated in London than elsewhere in the country. Although the distribution is relatively even across English regions outside London, with urban areas having more greater levels of provision that rural, there are clusters where there are more independent venues and others where there are fewer. For example, Leeds is relatively well served while Exeter is not

This visualisation shows the location of independent film exhibitors and the distribution of public funding that supporting UK independent film exhibition between 2011 and 2018.

Data sources
• Independent film exhibitors
Independent Cinema Office (ICO) – 2019

• Public funding for independent film exhibition
BFI lottery awards funded programmes (2011 to 2018)
Creative Europe – funded programmes (2011 to 2018)

How to use the map

The stack icons (at the top-right of the map frame) allow different layers to be added to/removed from the map. The size and strength of circles represents density, e.g. two independent cinema venues in a similar location will generate a larger and darker circle on the map than a site with only one.